Roots Market Signage Design

Done in: 2007-2016 / Customer: Roots Grocery / Task: Signage for New Grocery Store in Olney MD.

What the client needed

I’d been working for Roots Market in Clarksville Md. for some years when they opened a new larger store in another town. This gave us a chance to redevelop all signage for inside the store and outside on the brick walls.

You can also see my packaging and ad designs for Roots.

My part of the project

Roots wanted everything to be modern, simple, but have an unexpected natural element, such as the twisted vines the aisle signs hung on. I needed to look at everything in terms of clarity, useability, and I wanted to make sure we used a lot of different products from flat banners, to dimensional letters. I handled design and all final artwork, and ordered all of the elements for the store during the buildout. We also used transparent against opaque banners in the “barn” art, where we were getting more of a look/feel than any actual information.