The Deuce (HBO)

Done in: 2017 / Customer: HBO / Task: Logo for Television Series produced by David Simon. 3 Seasons, 2017-2019.

What the client needed

Logo design for HBO’s series “The Deuce.” Set during the 1970s and 1980s in New York, twin brothers Vincent and Frankie Martino (both James Franco) become fronts for the Mafia while operating out of Times Square, also the home of Eileen “Candy” Merrell (Maggie Gyllenhaal), a street-level prostitute who exits the dangers of the street by entering now-legal video porn. The show received critical acclaim as one of Simon’s most “accessible work of humanism to date.” (The Guardian)

My part of the project

We were looking for a vibe that reflected 1970s Time Square and the hand-lettered signage that was still common at that time. So I started with hand drawn lettering and added a “tip of the hat” to the women who worked in the clubs there and were key in the beginnings of video pornography.