Bark! Pawsitive Petfood is an organic petstore in Maryland with 7 locations. Their focus is on “healthy, ecologically sustainable, socially responsible” pet products. When they opened their second location in Gaithersburg, Real Fresh Creative was brought on to manage the store signage and design. We set out to design a store that would show both a seriousness about environmentalism, and a love for our furry friends.
DESIGN First, we made some small tweaks to their existing logo, strengthening and simplifying the graphics. Then, we set about creating signage for the store. Unlike the original store, the signage in the Gaithersburg location would focus not on the products themselves, but on the loving relationships between pets and their owners. The signs are simple and fun, but more importantly, they impress upon the viewer Bark’s image as a pet store run by pet-lovers, cutting through the often impersonal relationship between business and consumer.
DEVELOPMENT Fabrication and installation by Aardvark of Pasadena, Md.