Jūl Designs Logo

Done in: 2009 / Customer: JŪL Designs / Task: Logo and website for a metal and leather artist.

What the client needed

Laura Bellows is an artist friend and the owner and designer of this leather and metal studio in Maryland, which works with skilled artisans and metal and wood workers in Indonesia. She needed a new logo and it needed to work in several unusual ways.

My part of the project

Laura stamps a version of her logo onto all of her work, be it leather, wood or metal, sometimes at extremely small sizes. So the main part of the logo needed to be a solid design without fine components like serifs. From there, we built the logo up for all collateral uses…letterheads, invoices, and a website, which I also designed and built for her.