Treme

Done in: 2009 / Customer: HBO / Task: Logo for Television Series produced by David Simon.

What the client needed

Logo options and one-sheet/ad options for a new series from David Simon. Treme takes place in New Orleans post Katrina.

My part of the project

I think we went through 20 different options for the logo over the year before the show appeared on HBO. In the end, our solution went back to the lettering from a drum head used by a marching band in the Treme neighborhood, revised to simplify the curve and make the lettering itself more readable. The logo became less “damaged” over the years the show was on, just as New Orleans repaired itself over those years. I also designed the “one-sheets,” shown.